Watching my old “wired” issues I saw an article from December 2004, about digital signage in taxis in New York and San Francisco, but also some other new technologies applied in taxis.
Seeing this, 5 years later and watching the Greek taxi’s, I can understand why people in Greece are thinking that we are still a decade back from whatever happens to USA, maybe more.
Today ads in Greek taxis consists only in printed form behind the drivers and co-drivers seats and as a “wrap” in taxi doors.
So the market prefers a way that is not productive for no one. Until when?