Zero Creative has announced the launch of the world’s first real-time digital signage platform entirely based on a 3D engine. They developed a system by utilizing autostereoscopic 3D displaysand by incorporating special modules, such as gesture-controlled interaction.
The company claims that
The new platform changes the rules of Digital Signage, transforming it from a passive to a very (inter)active viewer experience. In doing so, it opens up the possibility of two-way communication: allow customers to really interact with the display. Improve the focus of digital marketing efforts and improve the return on investment likewise. Special modules, like Gesture Control Interactivity, offer viewers an intuitive way of controlling the platform. Besides, technologies like this make it possible to communicate ‘through’ the shopping window, opening a wide scale of new possibilities.
Zero Creative is based in Nijmegen, The Netherlands. The official launch of 3DZignage is planned for IBC 2009, which takes place Sept. 11-15, 2009, in Amsterdam, The Netherlands.