Diesel Interactive Window

On July 1^st, Diesel unveiled a new interactive shop-window at its flagship store in Berlin, allowing passers-by to engage with a game using “motion tracking” technology.

It was designed by the Liganova agency, the Berlin based Deon conceived the game and the interactive elements, while Neumann&Müller supplied the technical solutions. The whole thing its a game where people interact with the window by playing with the weather, hitting the hotspots.

The Interactive Window will also be rolled out to other Diesel flagship stores in Germany, and later to New York, Tokyo and Milan.

via OOH-TV

• digi retail
• interactive shopping window