Huge display becomes part of the game
Do you remember, some days ago our post about the Huge display in Dallas Cowboys Stadium?
So on Friday we had an incident which will, maybe, cost about $2 mil. to the team. As you can see in the following video, the Godzillatron became part of the game.
Nobody could imagine that a ball could reach so high. So when Titans punter AJ Trapasso hit the screen, none of the officials knew quite what to do. It’s not a reviewable play, but even if it were, it’s not really fair to make a team waste a challenge on interference from the stadium which is entirely not the team’s fault.
The only choice, so that the screen won’t interupt the game again is either the NFL to change it’s rule so that a situation like this would have a solution or that the Cowboys owners could raise the screen to be out of the ball’s flight path, but that would cost at least $2 million.
Don’t blame the medium, blame the people who haven’t thought of it. Keep installing displays, but try to plan better 🙂
Update 31/08/2009: NFL to let Cowboys giant HD scoreboard stay as-is, at least for 2009 (via Engadget)
Digital Signage Blog 