A very clever campaign from the Lowe Ginkgo Agency in Montevideo, Uruguay. In order to promote New Axe Day & Night they advertised in Magazines the above photo with the blank areas and asked everyone who wanted to see the “big picture” to send an sms writing Axe to 2345 after 9pm. Then they got back the missing part of the picture and they could complete the image.
via Direct Daily
This is the way to make a simple pool table to a piece of art!!!
Dallas Cowboys Godzillatron was the epicentre of our interest some time ago. Today the issue is how Dallas Cowboys is using its digital signage. They are not so careful as they should be, as the photo depicts.
Do you remember the schematic multitouch wall that we presented in an older post? Now we have something that works
Hard Rock Cafe opened this weekend with a nod to the future of technology in retail environments. Along with some interactive in-booth experiences, some Surface tables , the centerpiece of the technology is our latest 18′ x 4′ multi-user, multi-touch wall.
The display intelligently allocates room for up to 6 users, but if only one or two are using it, they each get half. if a third steps in, the workspace is dynamically allocated.
The obscura digital worked with TechnoMedia Solutions to provide an audio system that allows for true isolated sound for each user. They also collaborated with the Hard Rocks Ad Agency Duncan Channon to maintain brand and style guides. They also buit the in-booth and Surface experiences for the space.