A new concept, at first glance an artistic one, but come to thing of that, it could be a permanent outdoor advertisement surface, is Digital Signage on the roofs of bus shelters in London.
As we read in Ooh-tv :
“Bus-Tops is a proposed installation of approximately 40 1.5m x 1m LED panels on the roofs of bus shelters across all London boroughs. It is one of 5 shortlisted proposal for the Artists Taking The Lead fund, a major project of the London 2012 Cultural Olympiad being developed by Arts Council England in partnership with London 2012 and the arts councils of Northern Ireland, Scotland and Wales.
The Bus-Tops installations will display work created by the public. Artists who identify as such but critically it is for absolutely anybody who has a voice and has something to say to people in London. The installations are intended to pleasantly and wonderfully disrupt commuters experience of riding on buses… To jolt us out of our ipod-listening-london-paper-reading habits and inspire joy and wonder in the last place you’d expect it – on the roof of a bus shelter.
The project will run from July 2011 until August 2012 and of course the targets are the commuters in the upper parts of the famous double buses of London. Nice idea but non applicable in countries like Greece where the buses aren’t double.