When sex is implied. big screens are obsolete

sms_axe

A very clever campaign from the Lowe Ginkgo Agency in Montevideo, Uruguay. In order to promote New Axe Day & Night they advertised in Magazines the above photo with the blank areas and asked everyone who wanted to see the “big picture” to send an sms  writing Axe to 2345 after 9pm. Then they got back the missing part of the picture and they could complete the image.

Simple brilliant

via Direct Daily

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