It’s the world’s first piece of clothing for children that incorporates augmented reality technology. It was designed and developed by creative agency, Brothers and Sisters. Magic Tee can be found in Brights and Stripes a clothing brand for kids aged 0-5yrs, founded in 2006 in UK.
No-one likes getting dressed in the morning. It’s boring. So imagine if your clothes came to life. Now with Magic Tee, you can make getting dressed fun. Pull on this special shirt and you could make it come to life around you. Children simply have to follow the three simple steps they will discover a magical world of weather that they control.