Sharp on 3DTV business

Sharp during CES  was the only one, between the big constructors of TV sets, that didn’t announced a 3DTV. Trying to catch-up, they’ve unsurprisingly announced that they’re working on 3DTVs for a Japanese launch this summer.

As they say in their press release :

The newly developed 3D LCD by Sharp offers a radical new solution to the above problems by combining four of Sharp’s unique, one-of-a-kind LCD technologies, including UV2A technology, Sharp’s core technology for LCD TV panels, four-primary-color technology, FRED technology, and side-mount scanning LED backlight technology. This LCD is optimized for 3D TV, as screen brightness when displaying 3D images is 1.8 times higher than that of the conventional displays, and crosstalk is extremely low. Sharp’s four-primary-color technology utilizes four primary colors, adding Y (yellow) to the three conventional primary colors of R (red), G (green), and B (blue). This technology contributes to brighter, more vivid colors thanks to higher light transmission efficiency through the panel and a wider color gamut (range of colors that can be reproduced), which had been difficult to attain on conventional three primary color displays.

Other countries will follow after the Japanese retail launch.

If you ask me, I will wait when somebody invents an apparatus like the 3DTV in Paycheck as it is seen at 00:00:20″ of the following trailer.

[via Akihabara News ]


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