Carefour has started equipping it’s stores with kiosks and digital signage! Two pilot stores in the suburbs of Lyon – Venissieux and Ecully have three touch screens per store, centrally controlled, installed at the head of gondolas for white goods (washing machines, cookers, Le fridge etc) .
The systems in place describe the range of products available in stores and also serve as a tool for decision support for the client. Specifically, these terminals allow customers to browse the entire catalog offered by Carrefour . The interactive screens are a joint venture between Bluefox and Axians . The wall screens are a joint venture of Bluefox with Mediaperformance.
The current number of media players per Carefour store is 80. All are provided by Cisco .