EYeka just released a white paper on the the Future of Shopping.The company conducted interviews with retail experts and also asked its community of “creative consumers” to imagine shopping in 2020.
5 Consumer -Generated Trends That Are Shaping Tomorrow’s Shopping have been identified :
– Responsible shopping: consumers want a socially and environmentally responsible retail ecosystem
– Augmented shopping: consumers value rich and interactive shopping experiences
– Informed shopping: consumers look for relevant, personal information about brands and products
– Facilitated shopping: consumers expect technology to help them choose
– Experience shopping: consumers hope that shopping will become more entertaining