The Future of Shopping Experience

EYeka  just released a white paper on the the Future of Shopping.The company conducted interviews with retail experts and also asked its community of “creative consumers” to imagine shopping in 2020.

5 Consumer -Generated Trends That Are Shaping Tomorrow’s Shopping have been identified :

Responsible shopping: consumers want a socially and environmentally responsible retail ecosystem

Augmented shopping: consumers value rich and interactive shopping experiences

Informed shopping: consumers look for relevant, personal information about brands and products

Facilitated shopping: consumers expect technology to help them choose

Experience shopping: consumers hope that shopping will become more entertaining

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